Privacy Policy

Who we are

Akros Digital is a digital marketing consultancy based in Singapore. The Akros Dashboard is an internal reporting tool used to manage advertising campaigns and client performance data.

Data we handle for the clinics we work with

Some of our clients are medical and aesthetic clinics. For them we run enquiry lines, reply to patient messages on the clinic's WhatsApp number, keep the clinic's enquiry records up to date, and reconcile enquiries with the clinic's own appointment and payment records. When we do this, the clinic is the organisation that collects your data and decides what it is used for. We process it on the clinic's behalf, under a written agreement with the clinic, as a data intermediary under the Personal Data Protection Act.

If you have written to one of these clinics, your questions about your data go to the clinic first. We help the clinic answer within the time the Act allows. We do not use patient data for our own marketing, case studies or product development in a form that can identify you.

What data we process

• Advertising performance data from Google Ads and Meta (Facebook and Instagram), including impressions, clicks, conversions, and spend
• Client account information necessary to provide our marketing services
• Login credentials for authenticated dashboard access

Meta platform data

This application connects to Meta Platform products to retrieve advertising performance data. We use this data solely to measure and optimise campaigns for our clients. We do not sell or share Meta platform data with third parties. All data is handled in accordance with the Meta Platform Terms and Meta Developer Policies.

Data retention and deletion

We retain data only for as long as necessary to provide our services. To request deletion of your data, including any data obtained through Meta Platform products, email tyler@akrosconsultancy.com with the subject line “Data Deletion Request.” We will process your request within 30 days.

Patient enquiry records we hold on a clinic's behalf: names, phone numbers, email addresses and message text are removed from our copies 90 days after the last activity on that enquiry. The remaining record (date, channel, status, outcome) is kept for the clinic's reporting and cannot identify you on its own.

Data security

Access to the dashboard is restricted to authenticated users. All data is transmitted over encrypted connections (HTTPS).

Where your data is stored and which services touch it

Our application and its database run in Singapore. Some of the services we use to do the work store or process data outside Singapore:

• WhatsApp Business messaging is delivered through 360dialog (Germany) and Meta.
• Enquiry messages are classified by an AI language model provided by Google (United States). The provider's terms do not allow it to train models on this data.
• Error reports go to Sentry (United States). They carry no names, numbers or message text.

We only use a service outside Singapore where it is bound by written terms that give your data a standard of protection comparable to the Act.

Data Protection Officer

Our Data Protection Officer is Tyler Ang. Reach the DPO at tyler@akrosconsultancy.com. Questions, access and correction requests, and complaints about how we handle personal data go to this address.

Contact

Akros Digital
Singapore
tyler@akrosconsultancy.com